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You already started your journey toward quitting just by being here.

Quitting nicotine is indeed a journey, but it’s so different for everyone. Some people benefit from a lot of support and reinforcement, others not as much. Wherever you fall on the spectrum, we have the tools, know-how, and track record to help you succeed.

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Free quit products

Our FDA-approved medications are a great tool for weaning you off of nicotine. They work by delivering a controlled, lower dose of nicotine minus all the harmful and hard-to-pronounce chemicals found in other forms of nicotine products. Over time, you’ll use and crave less nicotine until finally, you’re nicotine-free. And now for the even better news: these medications, worth up to $700 at a pharmacy, are completely free when you sign up with Quitline.

Tried nicotine replacement therapy (NRT) before, and it didn’t work? You’re not alone. Many people struggle with it simply because they weren’t given the right instructions or support. When used correctly, these tools can make a real difference, and we’ll show you how to use them the right way.

Why they work

Nicotine replacement therapy (NRT) has been shown to increase quit rates by 50-70% when compared to quitting without meds or assistance. NRTs help mitigate withdrawal symptoms and cravings, enabling you to make behavioral changes that stick.

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Cost savings

When you sign up with Quitline, your meds are free. So, an 8-week course of nicotine replacement therapy (NRT) that would typically cost you about $700 will cost you nothing. Individuals who use menthol tobacco or nicotine products receive up to 16 weeks of NRT–adding up to a savings of nearly $1,400!

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Increased success

Using a combination of nicotine replacement therapy (NRT) products, such as a nicotine patch alongside a faster-acting form like gum or lozenges, can enhance your chances of quitting successfully compared to using a single product.

Free coaching that works

Quitting is no joke. You need allies, and our coaches are there for you when you sign up. You’ll be paired with a trained quit coach who understands what you’re going through and is determined to help you succeed. You’ll work with your coach to develop a quit plan that fits your life circumstances and ultimate goals.

Coaching sessions are super flexible. They can be via text, phone, online, or all three — it’s up to you. This way, quitting becomes part of your life, not another stressor. Plus, research has shown that people who work with a coach on the phone are more likely to quit than those who go it solo.

Why it works

Personalized coaching addresses the specific challenges you face, offering strategies that align with your lifestyle and goals. Having a dedicated coach provides accountability and motivation, which are crucial components in overcoming nicotine dependence.

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Increasing your odds for success.

Studies have shown that proactive Quitline counseling, when paired with nicotine replacement products, increases quit rates.

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Personalized support

Quitline coaching offers tailored assistance, addressing your unique challenges and preferences, which significantly enhances your chances of quitting successfully. Many coaches have used tobacco or nicotine products in the past and quit, so they understand how challenging it can be to quit or cut back.

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Free quit plans and progress tracking

Embarking on a quit journey is a significant step, and having a tailored plan can make all the difference. Our service provides personalized quit plans designed to align with your unique lifestyle, preferences, and goals.

We’ve got tools to help you monitor your journey and recognize milestones along the way.  You can recognize and celebrate your nicotine-free days, reduced cravings, and noticeable health improvements — whether it’s breathing easier, noticing more energy, or even just feeling a little more like yourself again.

Why it works

A quit plan serves as your roadmap. With built-in goals and progress tracking, it helps guide you through every stage of quitting with clear, achievable steps. And when things don’t go perfectly (because let’s be honest, they often don’t), your Quit Coach is there to help you regroup, refocus, and keep moving forward.

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Motivation

Tracking your progress feels good, and it works. Seeing milestones stack up is a powerful reminder of how far you’ve come. And with a supportive coach in your corner, you’ll have someone cheering you on when you’re doing great and helping you reset on days that feel tough.

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Improved mental health

When using nicotine, your brain begins to rely on nicotine for pleasure, motivation, and focus, and even the thought of quitting or cutting back can be incredibly stressful. Having a personalized quit plan and support can help reduce that anxiety and pressure that comes with quitting. Sticking to your plan and seeing results on your quit journey can increase overall happiness and well-being.

We’ve helped over 1.5 million people quit nicotine for good.

"I didn’t want my son seeing it as a mystical thing that I used to see with my grandma.”

“Don’t quit trying to quit.”

“It’s really hard to beat addiction by yourself. It’s so hard.”

“I wasn’t being myself. But I couldn’t quit on my own, either.”

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Not ready Yet?

You absolutely can quit nicotine, but it’s your decision and on your timetable. When you’re ready to quit, we’re here.

Take your time, but stay informed

Quitting is a big decision, and you don’t have to rush it. If you’re just thinking about quitting or maybe just want to try cutting back, we have tools to help you explore your options. Try our cost calculator to see how much you could save, take a quiz to learn more about your habits, or check out our vaping vs. smoking calculator to see how much nicotine you’re actually getting from your vape. Knowledge is power — take the first step at your own pace.

Small steps can lead to big changes

Not ready to quit today? That’s OK. There are still some important steps you can take to prepare. Our self-help guides, expert advice, and real success stories can be just what you need to get motivated and build confidence so that when you are ready to quit, the path ahead won’t seem so daunting.